What is the best thing you could do for your website and web presence in 2025? Get Traffic To Your Site in 2025!

Get more traffic and become or stay relevant. In order to do that you need to reevaluate your website, clean it up, create rich content and make changes to stay current. In 2025 you should have a fast, easily usable, technically flawless website with high-quality content that genuinely helps visitors.

Fix it, clean it.

First, make sure your site is working correctly and check to make sure Google is happy with it.

• Inspect your site using the search console using the live URL test. Next, make necessary changes from the results.
• You should always test your site speed and make development adjustments.
• Check for dead links and duplicate content.
• Make sure your site is secure and has structured data.
• Make sure your XML sitemap is working. Check this in your search console.

What does your content look like?

3 things to consider when reevaluating your content or creating new content. Your content needs to be about quality, not quantity. Google is looking for rich content for its searchers. You will not rank with sub-par content. Second, the layout needs to be mobile friendly. This means most people will be scrolling through your content.

So use headings to break up your content for easy navigation and make your paragraphs smaller and easy to read. Just like in this post.

Search intent is what is important to Google in 2025. Consider what the person searching means to do with the information you are providing. Creating a keyword strategy with specific goals will help you be successful in this area.

Site quality

Create a better user experience. You can monitor this in your core web vitals to see if your updates are improving your traffic. Speed is important. When choosing between how something looks over speed, choose speed as you won’t have the traffic to look at your page if speed is a problem. Google’s 2021 algorithm is all based on Page Experience and speed is at the forefront of that.

Make your content understandable for search engines

You can accomplish this with structured data from Schema.org. Using structured data in the background will help search engines understand your content and give you a better chance at rich results and highlights.

Improve your most important pages

Most likely you have a ton of content on your website. First, check to make sure you are not competing with yourself. This is called keyword cannibalization. Using the same keywords over and over throughout your website is not good.

Take the top pages you want to rank for and evaluate and rewrite your content to be current, rich in information and making use of the keywords on that topic. You don’t need it to be a novel, but not enough information can hurt your chance at ranking for those keywords.

Make this a great business year!

Unless you are an SEO professional, all this may be confusing and overwhelming. Unfortunately, it is important to your online presence to stay on top of these things, even in industries such as Photonics.

I’ve been developing websites for over 30 years. I live and breathe all of this daily. Please feel free to reach out to me if you need help with your website, SEO, social media posting or online marketing.

Best of luck in 2025!