Google’s search algorithm uses a variety of factors to determine the ranking of webpages in search results. Here are the top 10 Google ranking factors that are believed to have the greatest impact on a webpage’s ranking:

• Content quality: Google values high-quality, relevant, and informative content. Pages with well-written and informative content are more likely to rank higher in search results.
• Keywords: Using relevant and targeted keywords in your webpage’s content and title tags can help improve its ranking in search results.
• User experience: Google values websites that provide a positive user experience, including fast loading times, easy navigation, and a responsive design.
• Links: Backlinks from other websites can help improve a webpage’s ranking in search results. Google looks at the quality and relevance of the linking websites as well as the number of links pointing to a webpage.
• Mobile-friendliness: With more and more users accessing the internet on their smartphones, it’s important for websites to be mobile-friendly. Google gives higher ranking to websites that are optimized for mobile devices.
• Domain authority: Google looks at the overall authority of a domain when ranking webpages. Domains with a strong track record and good reputation are more likely to rank higher in search results.
• Security: Google values websites that prioritize security and uses HTTPS as a ranking factor.
• Social signals: Social media activity, such as shares and likes, can help improve a webpage’s ranking in search results.
• Title tags: The title tag of a webpage is an important factor in its ranking. A well-written and descriptive title tag can help improve a webpage’s ranking in search results.
• Image optimization: Using optimized images and including descriptive file names and alt text can help improve a webpage’s ranking in search results.

It’s important to note that these are just some of the many factors that Google’s algorithm considers when ranking webpages. It’s also worth noting that Google frequently updates its algorithm, so it’s important to keep up with the latest SEO trends to ensure that your website is performing well in search results.