Always make authentic connections. Whether you are a business owner, employee or independent contractor, I promise you, nothing will stay the same.

Our world is changing every day and marketing is now a key role in everyone’s life. Businesses go under…employees lose jobs and you have to be ready to roll with the punches.

As a huge number of layoffs are happening worldwide, there is no better time to build up your connections.

If you are a company who is struggling, now is the time to work on your marketing and get the word out about your products and services. Are you doing your best at email marketing? How about industry promotions? Is your SEO giving you the best ranking? These are all things that will help your business grow and thrive.

If you are an employee who still has a job, now is the time to start Plan B. Plan B means creating additional income on the side, promoting yourself on LinkedIn as a subject expert, authentically connecting and communicating with others in your industry and making a plan for “what if”. Be grateful. Create a plan.

If you have been laid off, your job now is to market yourself. Stay positive! There has never been a time in history where resources are plentiful at your fingertips.

Places to start looking for employment:

• LinkedIn. Undoubtedly the most popular place for recruiters to find you.
• Indeed
• Photonics Recruiters
• Network: Your community of connections in your industry

Update that resume! The very first thing you should do is make your resume current. Keep it short and relevant.

We all know that the more people you know, the more opportunities will come your way. But don’t just connect with people to add another number to your followers. Be authentic, share your knowledge and help out other people in need.

Marketing is now everyone’s job. Follow me and I will help you find your way.