What is sustainable SEO? Are You Practicing Sustainable SEO?

Doing SEO in an efficient and successful way in order to outrank your competitors.

🍃 First, your SEO strategy should always be for long term results. If you want short term results go with paid ads.

🍃 Provide Google with what they are looking for…organized information. It’s that simple.

🍃 Write like a human being, give quality content and make it easy to read. This doesn’t always work with all industries, so ultimately write for who your customers are. If you want to reach businesses, then write your content in a corporate fashion. If you want your content to reach scientists, then write like a scientist.

🍃 Make your content as original as possible and helpful. Google’s latest update is called “Helpful Content Update”. This is Google trying to diversify search results.  Google describes it as uncovering more original, helpful content for people, written by people. This will improve results related to online education, as well as arts and entertainment, shopping, and tech-related content.

🍃 Make sure your content is evergreen and valuable for years to come. If something isn’t or can’t be evergreen, then make sure to setup a schedule to review your content regularly for updates and changes. If it is outdated content, it will not help you rank.

🍃 Always think about how the content will benefit your user. They are your target, create content for what they are looking for. If you create optics that can be used in telescopes, then write content about that. It’s easy to just write specifications on a product, but when you put details into the application of the product you will receive more traffic.

🍃 Create internal links and maintain them for accuracy. Internal links are how Google finds more related content. It’s important to create them and maintain them.

🍃 Always do keyword research so you can accurately use the correct keywords and strings in your content. Let’s say you use the keyword string “laser optical components”. Doing keyword research would show you that less than 10 people in the US a month search that term and less than 40 people globally. You should use “optical components” instead and that has 250 searches in the US a month and 1,200 globally. That doesn’t mean you can’t use “laser” in your article or page, it just means in your SEO fields, you will not want to make “laser optical components” your focus keyphrase.

In order to maintain your sustainable SEO practices you need a plan and you need to do things consistently. SEO is more important now than ever. If your business is online, which it should be, you need SEO to grow and stay relevant.

Feel free to contact me if you need help with your SEO.